In 2015 I joined high-end commercial photographer Richard Schultz’s studio to complete a total redesign of his marketing and communications strategy. I rebuilt his website, created engagement plans for social, and built a custom CRM instance that brought analytics and tracking to his client relationships for the first time in his storied 20+ year career. Now rather than feeling overwhelmed by client engagement and relationships he can focus on what he does best, taking incredible photographs of authentic moments for clients around the world.